Tipmate
Brand Strategy
Visual Identity
Product Design
UI Concepts
Tipmate is a groundbreaking digital tipping platform designed exclusively for hardworking individuals who rely on tips as a vital part of their income. The goal was to build a brand that helps simplify tipping in a cashless world while celebrating the effort behind every tip earned.
The challenge was to create a brand that speaks to the end user while addressing key pain points like awkward cashless exchanges, privacy concerns, and inefficiencies in traditional tipping methods. Using NFC and QR technology, Tipmate makes tipping as simple as a tap or scan—no apps, no awkward conversations, and no barriers.
The tagline “Tip, Tap, Hooray™” perfectly captures the simplicity and joy of Tipmate’s solution, emphasizing how effortless and rewarding the process is for both tippers and tip collectors.
Money talks, but can it say thank you?
While many consumers transitioned from cash to plastic, allowing for more convenient and efficient transactions, there are still large groups of hardworking individuals - like valet drivers, bartenders, housekeepers, delivery personnel, wait staff, influencers, and street performers that still rely on cash tips as their primary source of income and need a new more efficient way to collect the rewards of their hard work.
Your wallet's greatest wingman.
TipMate helps hardworking individuals maximize their earnings in the digital age by providing an easy tap-to-tip system, allowing you to accept tips whenever, wherever, for whatever.
Like you, we believe in fair play. If you do the work, the 'gratitude' you receive should have tangible value. That's why at Tipmate, we celebrate the effort behind every dollar earned today while fostering a community that helps you look forward to a cashless tipping tomorrow.