Pinch
Naming
Brand Strategy
Visual Identity
Package Design
Web Design
Pinch was born out of the vision of Chef Mechy Kornfield, a culinary expert with a passion for creating exceptional spice blends. From slicing sandwiches in a downtown deli to crafting gourmet dishes in 5-star kitchens, Chef Mechy’s journey inspired the creation of Pinch—a brand dedicated to simplifying the cooking process without compromising on quality or taste.
The idea behind Pinch is simple: make great spice blends for people who love cooking but don’t want to fuss over complicated measurements and ratios.
The challenge was to develop a brand identity that captured the story, passion, and playful personality of Pinch while positioning it as a premium, accessible choice for home cooks and culinary enthusiasts alike. Drawing on Chef Mechy’s expertise and love for bold flavors, I crafted a vibrant visual identity and engaging packaging that reflect the brand’s unique charm.
